Air Cargo GSSA
At Kales Airline Services, we don’t just represent airlines—we think like an airline. As a dedicated Air Cargo GSSA, we take ownership of every shipment, every route, and every opportunity to grow our airline partners’ cargo business.
Our mission is simple: sell air cargo products on behalf of our airline partners as if it were our own fleet. With decades of experience, deep industry expertise, and a strong commercial mindset, we deliver results that go beyond expectations.
Kales combines a hands-on approach with global scale. With offices in over 34 countries, we offer local market intelligence, strong relationships with forwarders, digital platforms and a fast, proactive sales force that knows how to sell capacity efficiently.
At Kales, we sell smart, act fast, and deliver consistently. That’s why we’ve become the partner of choice for airlines seeking performance, reliability, and a GSSA that’s as committed to success as they are.
We are not just a sales agent—we are a true extension of your organization. Our airline partners trust us to:
- Maximize load factors and cargo revenue
- Position and protect their brand in every market
- Build and maintain customer relationships
- Sell premium products
More Than Sales – We’re Your Cargo Operations Partner on the Ground
- Coordinating & supervising cargo handling and ground services
- Supporting documentation and ULD control
- Providing local operational oversight and reporting
- Ensuring compliance, safety, and service consistency
We’re offering digital solutions that streamline cargo sales, operations, and communication. We embrace innovation to support our airline partners with data-driven insights, automation, and seamless connectivity.
- Real-time booking platforms and e-AWB integration
- API connectivity
- Digital sales tools and performance dashboards
- Market analytics to support strategic decision-making
- Process automation for speed and accuracy
Kales offers Total Cargo Management (TCM) for airlines seeking a single partner to handle every aspect of their cargo business, acting as your outsourced cargo department.
- Commercial management and revenue optimization
- Ground handling selection, audits, coordination & operational control
- ULD control
- Road Feeder Services
- Interline agreements with more than 100 airline partners
- Customs messaging
- Customer service, claims handling, and quality assurance
- Digital platform integration and performance reporting
- Strategic planning, network support, and KPI-driven execution
SALES GOING DIGITAL
Kales Airline Services leverages deep local market knowledge—built through longstanding relationships and on-the-ground expertise—to tailor sales strategies that resonate with regional forwarder preferences. Recognizing that air cargo is fundamentally a people-driven business, we combine this human intelligence with data from various sources, such as market trends, customer insights, and cargo demand analytics, to make informed decisions.
By integrating advanced technologies and digital platforms, they create diversified sales channels that extend beyond traditional methods, including e-booking portals, and online marketplaces. This approach not only enhances visibility and accessibility but also enables us to optimize revenue performance for partner airlines by aligning capacity with demand in real time and adapting quickly to market shifts.
REPRESENTING MORE THAN 70 AIRLINES
Kales is proud to represent over 70 airlines across Cargo, Passenger, and Total Cargo Management services. With a legacy of trusted partnerships and industry expertise, we act as a vital link between airlines and their global markets. Whether facilitating efficient sales, managing commercial passenger operations, or coordinating flexible charter solutions, Kales delivers tailor-made representation that enhances visibility, strengthens market presence, and drives business growth for our airline partners.
What is an Air Cargo GSA?
General Sales Agents (GSA’s) offer a commercial solution for airlines seeking a cost-effective presence in their online and offline markets
As the airline’s official representative in a specific region, the GSA becomes the local face of the carrier, providing freight forwarders with a full suite of cargo services—including sales, reservations, customer support, and market development.
The Kales Airline Services’ scope of activities has broadened over the years. Besides acting as GSA for air cargo, Kales Airline Services is also a GSSA.
What is the difference with an Air Cargo GSSA?
When the GSA also performs service functions such as cargo handling coordination, documentation support, claims assistance, and operational oversight, it is referred to as a General Sales & Service Agent (GSSA).
This expanded role means the agent not only promotes and sells space on behalf of the airline but also manages key aspects of the cargo’s movement, acting as an end-to-end local partner.
Besides acting as GSSA for air cargo, Kales Airline Services is also a GSSA for passengers and charters.
